Last reviewed:
This Privacy Policy explains how TheSavvyAmericans.com (“we,” “us” or “our”) collects, uses, discloses and safeguards information when you visit https://www.thesavvyamericans.com (the “Site”). By using the Site, you agree to the practices described here. We encourage you to review this policy periodically, as it may be updated (see “Changes” below).
1. Who we are
TheSavvyAmericans.com is an independent U.S. personal-finance publisher. We are not a bank, lender, insurer, broker-dealer or financial advisor. We provide educational content and comparisons and may earn compensation through advertising and affiliate relationships, as described in our Advertising Disclosure.
2. Information we collect
Information you provide
We collect information you voluntarily give us, for example, your name, email address and message when you use our contact form or subscribe to updates. We do not ask for and do not knowingly collect sensitive financial account credentials (such as bank passwords or full account numbers) through the Site.
Information collected automatically
When you visit the Site, we and our analytics providers may automatically collect standard technical data such as your IP address, browser type, device type, pages viewed, referring URLs, and general usage patterns. This is collected through cookies and similar technologies (see below).
Cookies and similar technologies
We may use cookies, pixels and similar technologies to operate the Site, remember preferences, measure performance, and understand how visitors use our content and links. You can control cookies through your browser settings; disabling some cookies may affect Site functionality. Any new tracking tools are reviewed for privacy, performance and compliance before they are added.
3. How we use information
- To operate, maintain and improve the Site and its content;
- To respond to your inquiries and provide customer support;
- To understand how our content and comparison links are used and to measure their performance;
- To send updates or communications you have requested (you can opt out at any time);
- To detect, prevent and address technical issues, fraud or misuse; and
- To comply with legal obligations.
4. How we share information
We do not sell your personal information in the traditional sense. We may share information with:
- Service providers (such as analytics and hosting) who process data on our behalf;
- Advertising and affiliate partners in aggregated or de-identified form, or as a result of your clicking a partner link and interacting with that partner directly;
- Legal and safety recipients where required by law, subpoena, or to protect rights, safety and property; and
- A successor in connection with a merger, acquisition or sale of assets, subject to this policy.
When you click a link to a third-party provider and leave our Site, that provider’s own privacy practices govern the information you share with them.
5. Third-party links and advertising
The Site contains links to third-party websites and offers. We are not responsible for the content or privacy practices of those third parties. We encourage you to review the privacy policy of any provider you engage with. Some third parties may use cookies to serve or measure advertising based on your activity across sites.
6. Your privacy rights and choices
Depending on where you live, you may have rights regarding your personal information, such as the right to access, correct, delete, or restrict the use of your data, and to opt out of certain sharing or targeted advertising. Residents of California (under the CCPA/CPRA) and other states with comprehensive privacy laws may have specific rights. To exercise any right, please contact us. You may also manage cookies through your browser and opt out of many analytics and advertising cookies via industry tools.
7. Data retention and security
We retain personal information only as long as necessary for the purposes described here or as required by law. We use reasonable administrative, technical and physical safeguards to protect information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Children’s privacy
The Site is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us so we can delete it.
9. International visitors
The Site is operated in the United States and intended for a U.S. audience. If you access the Site from outside the U.S., you understand your information may be processed in the United States, where data-protection laws may differ from those in your location.
10. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the “last reviewed” date above. Material changes will be reflected on this page.
11. Contact us
Questions about this policy or your data? Email privacy@thesavvyamericans.com or use our contact page.
This policy is provided for general informational purposes and reflects our current practices. It is not legal advice. We recommend confirming your specific compliance obligations with qualified legal counsel before public launch or when practices change.